Reluctant Fitness · the series

I Removed the Food-Obsessed Part of My Brain and Gave It to an App

Day 1 starts soon

I'm building an app to remove the constant decisions around food — what to buy, what to cook, what to eat, and whether I've got enough in the kitchen. Now I'm going to live inside it. Every day. For as long as it takes to find out whether this fucking thing works.

Reluctant Fitness — the human, wearing the RF hoodie

The characters

Me. The app. The experiment.

This is not a fitness-app landing page. This is the home of a public experiment. One human. One system. A kitchen that has to keep up.

The human behind Reluctant Fitness

The human

Reluctant

I got tired of thinking about food all day. So I built the thing I wished existed, and now I'm going to actually use it — on camera, in public, for as long as it takes.

RF — Make It Count

The app

RF

The food-obsessed part of my brain, living in a phone. Kitchen memory — not another food diary. It remembers what I buy, what I cook, and what's left to hit the day.

Primary mission

Watch the journey

YouTube is where this happens. The site is where you can understand it, help shape it, and wear it. The series is the product right now.

Become part of the experiment

I'm building this in public. You can help decide what happens next.

Would you actually use RF? That's the only question that matters right now. If you want to go further, tell me what it should learn next.

The app

Would you actually use this?

No spam. This is research for the series — not a download list.

Want to say more? Full questionnaire →

Wear the experiment

RF Logo Tee

The shirt I am wearing while I build this thing.

From £24.99

Get the tee

Link goes live when the drop is ready.

Wear the experiment

These are the clothes I'm wearing while I build this.

Not a clothing brand trying to look like a fitness app. When the same shirt shows up in twenty episodes, you'll know where it came from.